Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

 rctic Monkeys: Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. 

The Artic Monkeys audience is more likely to be white , middle class and young people including reformers and explorers 

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
The song is upbeat and fast paced and fans might feel a sense of personal identity from the meaning behind the lyrics ( clubbing and drinking)

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?



4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? 

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? They feel as if they are there watching them perform 

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They gave out CD’s and did various gigs

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Artic monkeys where a group of friends from school unlike BLACKPINK that was put together by auditions 

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label? 

Arctic monkeys is labled with Domino , selling 363,735 copies in the first week. and they chose an independent label because the band wanted to keep the independant scene.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why? The internet has been a positive development  for artists as it allows collaborations online as before it was only possible in person

BLACKPINK - How You Like That: Blog tasks

= BLACKPINK - How You Like That: Blog task

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

The BLACKPINK fandom is known as BLINKS ,
70.3% of BLACKPINK's followers are female and 29.7% are male. 

2) What audience pleasures are offered by the music video for How You Like That?

The audience pleasures are offered by the BLACKPINK - 'How You Like that' video by apealing

to them in the use of mixing the korean culture and the american culture to be able to include more people and adding a mix of hip hop , edm and trap beats

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

I chose this particular scene as i found the choreography in this moment to be very appealing with the funky beat in the song

I picked this scene from the music video because the i found the beat at the beginning very calm and i really liked the fashion as it sticked out to me in a positive way

i have also picked this shot from the music video as the fashion with the background gave of a very much girl boss vibe which i found to be really cool and unique 

4) How was the How You Like That music video marketed and promoted to the audience?

The 'How You Like That' music video was promoted to the audience through Social Media like YouTube 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

k-pop is so popular thanks to its catchy melodies , choreography and fashion

Industry

1) How were BLACKPINK formed and what records have they broken?

BLACKPINK has formed by YG Entertainment by holding tryouts for teens and pre-teens to create a debut and they have beat records such as becoming the first female kpop group to win the MTV rewards and have reached 1 billion streams on spotify for how you like that , the video broke many YouTube records, including most-watched premiere , most views within 24 hours for a music video and fastest video to achieve 100, 200 and 600 million views. 

2) What other successful artists have YG Entertainment created? You may need to Google this.

 

There are other successful artists that were under YG Entertainment such as PSY , 2NE1 and BIGBANG

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Technology and the internet have changed the way the audience consumes music videos by becoming more accesible to everyone due to social media and apps

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

Blackpink, a 4-member group by YG Entertainment is one great example of the beginning of the globalization of K-pop. Three out of the four members can speak a foreign language and most importantly, one of the members was born and raised in thailand making her the only non-korean member of BLACKPINK

5) How are UK-based music videos regulated and what types of content require warnings? 

The content that requires warnings are bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

Introduction to Music Video: Blog tasks

 Introduction to Music Video: Blog tasks

Answer the questions below to complete your introduction to the Music Video topic: 

1) What are the key conventions of music video? The style (performance, concept, narrative) The camera. The editing techniques (transitions, fast, slow)

2) What is intertextuality?Intertextuality is when one media text references another media text 

3) When did music videos first become a major part of the music industry? mid 1980s.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and was the first music channel on tv

5) How are music videos distributed and watched in the digital age? in 2005 youtube has launched and changed the way that consumers can have access to music videos

Advertising and marketing final index

 1) Advertising and Marketing: Key conventions

2) Gender stereotypes in advertising 

3) January assessment learner response

4) Advertising CSP 1: OMO print advert 

5) Advertising CSP 2: Audrey Hepburn Galaxy advert

6) Advertising CSP 3: Represent NHS Blood campaign 

 ⭑Represent NHS Blood campaign⭑

 1) What does BAME stand for?

Black

Asian

Minority

Ethnic

2) Why is there a need for blood in the BAME community?

Black and asian people are more likely to have a rare blood type and are more likely to have conditions like sickle cell disease and thalassaemia which require blood from similar ethnic backgrounds.

3) What does this advert want people to do once they've seen it (the 'call to action')?

They want more young black and asian people to donate their blood

4) Why is the advert called 'REPRESENT'?

The advert is called represent to show representation of people of colour and they have made the e in represent red to show that only 3 percent of blood donors are black or asian

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

The producers have used famous BAME celebrities to feature in the advert like Ade Adepitan , Nicola Adams and Chuka  Umunna to show to viewers that you can save lives of people who can become successful no matter their race , gender , ability or disability 

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

The empty chairs are representing the fact that there isnt enough black or asian people waiting to donate their blood 

7) How does the advert match the key conventitons of a typical urban music video?

The music in the advertisment was written and sung by Lady Leshurr in a rap to inspire the next generation to donate in a creative way

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

by having people in the advert such as Ade Adepitan who is a Tv presenter and a wheelchair basketball player 

CEO Kanya King who is a black female and runs the MOBO ( Music of Black Origin)

and the records breaking Olympian Nicola Adams ( female boxer )

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

some reinforced stereotypes in this advert are that black people are good at basketball and another stereotype in this advertisment could be that men are higher up in power 

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

                                                                                                                                     

Galaxy advert CSP

 Galaxy 'Chauffeur' advert

1) What key conventions of TV advertising can you find in the Galaxy advert?

The main key conventions of this advertisement is the galaxy chocolate and Audrey Hepburn 

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

The use of the slogan “why have cotton when you can have silk” tells the audience that the chocolate feels rich

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn was a big Hollywood star in the 1950-1960

4) What is intertextuality?

Intertextuality is the relationships of texts

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

The makeup and clothing on Audrey Hepburn are meant to portray Elegance and class

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

The driver and the passenger 

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

The actor Audrey Hepburn was on the bus and then the bus suddenly broke down but then the problem gets resolved by her entering a man’s car and this is used to appeal to the audience 

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey Hepburn is shown as Elegant, rich and classy

9) What representations of gender can you find in this advert?

Female (Audrey) and male ( driver )

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

OMO advert CSP blog tasks

OMO advert CSP blog tasks

1) What year was the advert produced?

The OMO advert was created in 1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

Women in adverts in the 1950s were heavily portrayed as housewives who enjoy their duties

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

Gives the idea of the product keeping everything fresh and clean with a long lasting effect than what other products result may be

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

In the advertisement of OMO the women’s pose tries to imply how excited she is to do the washing and the red lipstick shows the women’s femininity 

5) Why is a picture of the product added to the bottom right of the advert?

The placement of the image of the product is added at the bottom right as it’s a Typography and it catches the attention of the audience 

6) What are the connotations of the chosen colours in this advert - red, white and blue?

The colours in the advertisement are bright and catch the attention of people easier

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The anchorage text of this advert “whiteness alone won’t do” tries to portray to the audience that their clothing won’t only be white but bright and that they should buy the product as it makes the viewer think that’s this product is the best for washing

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

The stereotype in the advertisement is that women do the chores at home and look feminine whilst doing so 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading of this advertisement is that women do the house chores happily and love being housewives 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

The modern audience would find this advert very sexist and think that women shouldn’t be thought as personal cleaners that only take care of the house and children