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Summer Project: coursework planning ': *ੈ✩‧₊˚༺☆༻*ੈ✩‧₊˚ 1) Research: health drink TV adverts Watch the following adverts and answer the questions below. Innocent Drinks Watch the following adverts for Innocent drinks (these are from different campaigns). Innocent example 1: Innocent example 2: Innocent example 3: Answer the following questions: 1) What is the unique selling point of the product? Make smoothies from natural , fresh fruit without the use of cheaper conservatives and any preservatives 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why . Young people because of the colour theme and the vibe is very fun 3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. sound: voiceover camerawork: angle sh
