ℝ𝕒𝕕𝕚𝕠 𝟙 𝕃𝕒𝕦𝕟𝕔𝕙 ℂ𝕊ℙ: 𝕓𝕝𝕠𝕘 𝕥𝕒𝕤𝕜𝕤⋆⭒˚.⋆

✧˖°.Radio 1 Launch CSP: blog tasks✧˖°

-ˋˏ ༻❁✿❀༺ ˎˊ-

Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967?

the BBC Light Programme, the BBC home Service and the BBC Third Programme

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

Radio 2, Radio 3 and Radio 4 Replaced the old Light , Third and Home Service respectively

 
3) What was pirate radio and why was it popular?

Pirate radio was called as the best place to hear new music and particularly

urban music and may have been popular as a sign of rebellion

4) Why did pirate radio stop broadcasting in 1967?

The Government legislated against pirate radio stations

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

Invited the Dj Tony Blackburn to perform and chat or the BBC

6) What was 'needle time' and why was it a problem for BBC Radio?

restrict the amount of recorded music that could be transmitted by the BBC during any 24-hour period which meant smaller younger audience

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

Never ending popular music

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

 Tony Blackburn opened Radio 1 on 30 September 1967 at 7.00am, with Robin Scott, then Controller Radio 1, standing over him! The station set out with a blank sheet of paper to create a new style of radio, a 'DJ style', by that time heard only on the pirate radio stations, which had recently been forced to close.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

He speaks informally in a friendly manner

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

it was informal and more fast paced

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

People between the age of 15-29

2) Why did Radio 1 initially struggle to attract young listeners?

it was unpopular with the target audience who disliked the fact that most the airtime was shared with radio 2

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

Personal identity: Tony Blackburn was young so the target audience could relate a bit to him

Diversion: music was more fast paced which is more enjoyable to younger people

4) How is the BBC funded?

Funded by TV licence

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

preferred :They play the newest music and most popular amongst young people 

Oppositional:all young people listen to their radio