Statement of Intent

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THE FIRST ADVERTISMENT PLAN.

In my first advert I plan to create a health drink advertisement about the smoothie drink "Naked". 

I will firstly record a scene inside a cafeteria where a girl (polish and 15) will look at all the different drink options in front of me and pick out the Naked smoothie.

I will then proceed to go to the gym the gym and exercise and after the exercise, to gain the energy I need I will drink the Naked smoothie.

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THE SECOND ADVERTISMENT PLAN.

On my second advert I am planning to have a scene of a person (teen) running through the grass in a field and then laying down in the grass whilst being exhausted and out of breath.

They will then run towards a bench and grab their naked smoothie drink out their bag and relax whilst drinking it.

They will then next run around on the field or playground whilst having fun again.

Then they will be seen running towards the sun setting down , afterwards the Naked logo and Naked slogan showing up on screen.

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FINAL OBJECTIVE PLAN.

My objective is to promote naked juice as a healthy all natural drink with nutrients and a lot of flavour.
My target audience will be those who take care for what they consume and prefer natural ingredients that could potentially replace unhealthy snacks and meals.                                           My main audience will be between young people in their 15-30s , I will do that by adding the Tyler the creator song "she (feat frank ocean) because the artists are very popular and quite upbeat.         I will create an advert that is bold and vibrant that reflect on the ingredients of the drink and focus on building the ad to look active and healthy and emphasise on the fact that the product is all natural with no processed ingredients.                                       I will highlight the fact that the naked drink is with only natural sugars from the fruits and vegetables and how they promote a healthy life style with a lot of vitamins .                               I’ll showcase the different flavours and add a core message, slogan and showcase the logo.                                                 Lots of colour will be added to attract a young audience.

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