𝕊𝕦𝕞𝕞𝕖𝕣 ℙ𝕣𝕠𝕛𝕖𝕔𝕥: 𝕔𝕠𝕦𝕣𝕤𝕖𝕨𝕠𝕣𝕜 𝕡𝕝𝕒𝕟𝕟𝕚𝕟𝕘':

Summer Project: coursework planning':

*ੈ✩‧₊˚༺☆༻*ੈ✩‧₊˚

1) Research: health drink TV adverts

Watch the following adverts and answer the questions below.

Innocent Drinks

Watch the following adverts for Innocent drinks (these are from different campaigns).

Innocent example 1: 

Innocent example 2:

Innocent example 3: 

Answer the following questions:

1) What is the unique selling point of the product? 

Make smoothies from natural , fresh fruit without the use of cheaper conservatives and any preservatives 

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

Young people because of the colour theme and the vibe is very fun

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

sound:

voiceover

camerawork:

angle shots

editing: fast pace

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

diversity in race 

Extension: What narrative is offered by the adverts? Try and apply narrative theory here.

why its good for you

Lucozade

Note: Lucozade isn't a health drink so we can't use it as our chosen brand but is a great example of drink advertising to our target audience of 15-30 year olds. Lucozade adverts are also great for lifestyle elements.

Lucozade example 1: 

Lucozade example 2:

 

Answer the following questions:

1) What is the unique selling point of the product? 

great tasting sparkling drink

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

adult , interested in sports and physical activities 

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

sound:

voice over , upbeat music

camerawork:

range of angles

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

diversity in race 

range of hobbies

Extension: What narrative is offered by the adverts? Try and apply narrative theory here.

gives energy for sports

Other health drink adverts

Watch these additional health drink adverts and see which will inspire your coursework idea.

Boost energy (note: this is another energy drink, not a health drink, but it's a great, well-edited advert): 

Vitamin Water: 

Huel: 

O'cean one8 Active Water: 

Choose one of the above adverts and answer the following questions: 

1) What is the unique selling point of the product? healhty water

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

Extension: What narrative is offered by the adverts? Try and apply narrative theory here.

Additional research: optional extension
Depending on your coursework plan and the type of advert you wish to create, you may want to research additional TV adverts (either for health drinks or more generally). You may want to simply research particularly creative adverts - this article on the best adverts of all time could be useful. 

Whatever you watch, make sure you write some additional notes or bullet points about these adverts on your blog so you are documenting your research.


2) TV advert planning 

Plan out the brand of health drink you are going to use along with the narrative and character for your two adverts. You also need to plan elements like the slogan, settings, music and more.

Answer the following TV advert pitch questions with your original idea for health drink TV adverts aimed at teenagers and young adults:

1) What brand of health drink are you going to use? You can use an existing drink.

NAKED

2) New slogan for the health drink (MUST be original - cannot be existing slogan): 

When thungry get naked

3) Main character(s) that will appear in your adverts: 

4) Narrative: What will happen in your first advert? 

Office worker drinking 

5) Narrative: What will happen in your second advert? 

Runner enjoying drink

6) Where will you film your adverts? You need a different location for each advert.

School , park/gym

7) Who will be in your adverts? 

8) What music will you use for your adverts? What voiceover will you use and who will you use to record the voiceover? Note: for music you can use existing music tracks.

Upbeat music , I’ll do the voice over

9) How will your adverts appeal to your 15-30 year old target audience? 

Lots of colour and upbeat music

10) What TV channel and programme would your advert appear during and why? Remember the brief states a mainstream TV channel or streaming service. 

3) Statement of Intent

On the same Summer Project blogpost, write the rough first draft of your genuine 300-word Statement of Intent for the adverts you plan to create. The final draft of this document will be submitted to the exam board alongside your TV adverts and is worth 10 marks of the overall 60 marks available.

I plan to create a health drink advertisement about Naked and I plan to use voice over and lots of camera shots in the advert 

My objective is to promote naked juice as a healthy all natural drink with nutrients and a lot of flavour.

My target audience will be those who take care for what they consume and prefer natural ingredients that could potentially replace unhealthy snacks and meals.

I will create an advert that is bold and vibrant that reflect on the ingredients of the drink and focus on building the ad to look active and healthy and emphasise on the fact that the product is all natural with no processed ingredients.

I will highlight the fact that the naked drink is with only natural sugars from the fruits and vegetables and how they promote a healthy life style with a lot of vitamins .

I’ll showcase the different flavours and add a core message, slogan and showcase the logo