✩OSP: Audience and Industries blog tasks✩

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Work through the following tasks to complete our OSP work:

Audience

1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.
Marcus Rashford=Male,Middle class,20-45
Kim Kardashian=female,upper class,young adults

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?
 raise his profile as a sportsman as well as to promote his food poverty, homelessness and books for children campaigns.

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? ;

Marcus Rashford = 2.88%
Kim Kardashian = 0.32%

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).

5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

• Preferred reading (people who support Rashford/Kardashian): 

• Oppositional reading (people who criticise Rashford/Kardashian): 

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Industries

1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money? 
Kim Kardashian = 1.7 billion USD

Marcus Rashford= 80 million USD

2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?

Marcus Rashford = Nike,Levi's,Burberry

Kim Kardashian = Skims,Dash,KKW Fragrance,KKW beauty,Belle Noel,SKKN BY KIM , poosh ,SKKY Partners , Kimoji , Selfish , Shoedazzle , Kardashian kard. 

3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

X = Elon Musk

Instagram = Mark Zuckerberg

4) What are the worries about Instagram’s negative effects?

Mental health , body image , beauty standards

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future? social media platforms manage online abuse not the most effectively and Marcus Rashford says it should be easy to stop. This might change in the future by banning certain medias and words.

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.

The Online Safecty Bill was introduced in the House of Commons on 17 March 2022. The Government has said the Bill delivers its “manifesto commitment to make the UK the safest place in the world to be online while defending free expression”.