Introduction to OSP: Influencers blog tasks

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1) What years did YouTube, Twitter and Instagram launch?

youtube - 2005

twitter - 2006

instagram - 2010

2) What is the definition of an influencer?

somebody who inspires and influences others from their perspective

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Kim Kardashian has 359 million instagram followers

Kim Kardashian is worth an estimated $1.7 BILLION which shows how much money influencers can make.

It is estimated that Kardashian can make anywhere from $500,000 to $2 million for each promoted Instagram post. She has also endorsed and promoted 57 brands which range from one-off posts to long-term contracts.

4) How big is the influencer industry according to the article?

according to the article , the influencer industry is very big. By the end of 2019, the influencer marketing industry was worth $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. The tech consultant SignalFire thinks that “the creator economy” – built by those who post and monetise content online – employs more than 50 million people, and is the fastest-growing sector for small businesses in the world.

5) What are the problems associated with being an influencer?

mental health issues

insecurities 

privacy concerns 

6) Why is it suggested that audiences actually like being sold products by influencers?

It is suggested that the audience like the products promoted by influencers as they look up to the person and trust what the influencer says , so they are more likely to buy a product the influencer promotes 

7) What representation of beauty is often found on Instagram or other influencer sites?

Women are often portrayed as slim with certain facial features whilst men are presented as muscular and tall

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

Positive Opinion on Influencers and Their Impact on Society:

Influencers have changed society, often in empowering ways. They give people a chance to see diverse perspectives, talents, and experiences.Many influencers use their platforms to promote positive social change, raise awareness about important issues like climate change, mental health, gender equality and social justice, and inspire their followers. For businesses, influencers offer a more personalized way to market products, often creating real connections with consumers and driving positive consumer behavior.Social media allows people from diverse backgrounds (such as race,ability,sexuality and gender) to share their stories and perspective.

Negative Opinion on Influencers and Their Impact on Society:

On the flip side, influencers can have a awful impact on society by pushing unrealistic standards of beauty, wealth, and success onto people. Many influencers present idealized versions of their lives, leading to comparisons and jealousy among followers. The constant pressure to maintain a perfect image can lead to mental health issues, especially among younger generations who may struggle with self-esteem and body image.Influencers may promote products or lifestyles that are damaging such as fast fashion .fame and influence are prioritized over genuine expertise or talent, resulting in insecurities.Some influencers also choose to sponsorship and accept brand deals over their authenticity