𝓚𝓘𝓢𝓢 𝓕𝓜 𝓑𝓻𝓮𝓪𝓴𝓯𝓪𝓼𝓽 𝓼𝓱𝓸𝔀 𝓒𝓢𝓟: 𝓫𝓵𝓸𝓰 𝓽𝓪𝓼𝓴𝓼✧˖°

✧˖° KISS FM Breakfast show CSP: blog tasks✧˖°

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Audience

1) Read page 2. What is KISS FM's mission?

reaching their target audience wherever, whenever,however they want which informs both our editorial policy and our commercial strategy.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

The KISS audience is a 15-34, 

60/40 Female to Male split

and united by their love of music and the cool stuff they’re into right now.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

KISS connects with its audience through a multi- platform strategy of YouTube, live events and on-demand streaming on apps

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISSSTORY plays the very best Old school Anthems from R’n’B, Dance,

Garage and Hip Hop

KISS FRESH is where you’ll find exclusive first plays of the biggest track from some of the hottest artists It plays the biggest urban and rhythmic

tunes in Hip Hop, Dance, House and Afrobeats

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

The audience can listen through apps , online , live events and radio

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Passive at most people use other social medias and streaming apps such as spotify

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

Personal Identity:Teens attracted by the banters and informal chat and diverse                       groups

Surveillance: Link to Black lives matters which can appeal t0o a black audience

Diversion: Escapism into their world of chat , friendship and entertainment

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

People can now listen to Radio stations on their phones and online

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

Teens may find the breakfast show more appealing and more conected as friends

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?
some may criticise the show as the listener may just want to listen to music without podcasts

Industry

1) When did KISS FM first launch and what type of station was it then? 

Kiss first launched in october 7th 1985 as a pirate radio

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

more than 600 magazines , over 400 digital products and 50 radio9s and tv stations

3) How does KISS FM make money? 

through ads and promoting local businesses and services

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

1.474 million listeners and 1.788 million a year earlier

5) How is KISS FM regulated and what can happen if they break the rules?

KISS FM is regulated by ofcom and if they break a rule they can get complaints which can lead to getting sued which could cost them a lot of money

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