𝕋𝕖𝕝𝕖𝕧𝕚𝕤𝕚𝕠𝕟: 𝕀𝕟𝕥𝕣𝕠𝕕𝕦𝕔𝕥𝕚𝕠𝕟 𝕥𝕠 𝕋𝕍 𝕕𝕣𝕒𝕞𝕒

 

Television: Introduction to TV drama

*ੈ✩‧₊˚༺☆༻*ੈ✩‧₊˚

1) How does this His Dark Materials trailer meet the conventions of a TV drama series

This His Dark Materials trailer meets the conventions of a TV drama series as  it contains a strong, emotional narrative a common characteristic of TV drama series.

2) What genre (or genres) are suggested by this His Dark Materials trailer?

His Dark Materials features a Fantasy Genre as it includes many unhuman things such a daemons , witches and more

3) What kind of characters and narratives are introduced in this trailer?

 Hero/heroine - Lyra and will

 villain - Mrs. Coulter

 Helper - Lee

4) What settings appear in the trailer?

 Abandoned town 

 Ship

 forest

5) Who do you think the target audience for His Dark Materials is? Give reasons for your answer.

 The target audience of his dark materials is young people as it contains a lot of fantasy and the main characters are young themselves so the viewers can feel a sense of identity within those characters

 

Doctor Who: 𝒜𝓊𝒹𝒾𝑒𝓃𝒸𝑒 𝒶𝓃𝒹 𝐼𝓃𝒹𝓊𝓈𝓉𝓇𝓎: 𝒷𝓁𝑜𝑔 𝓉𝒶𝓈𝓀𝓈

𝒜𝓊𝒹𝒾𝑒𝓃𝒸𝑒 𝒶𝓃𝒹 𝐼𝓃𝒹𝓊𝓈𝓉𝓇𝓎: 𝒷𝓁𝑜𝑔 𝓉𝒶𝓈𝓀𝓈

Audience

1) Who is the target audience for Doctor Who? Do you think it has changed since 1963?

the target audience for dr who is children and families

2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity: 

different audiences may identify with Susan, her teachers or the Doctor.

Personal Relationships:

caring about characters and wanting to find out what happens to them

 

3) What additional Uses and Gratifications would this episode provide to a modern 2020s audience?

surveillance because the audience doesnt know what will happen

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?

It can be Visceral as the audience can feel shocked from the creepy music and the intense shaking

5) What kind of online fan culture does Doctor Who have? Give examples.

Fan blogs , edits 

Industries

1) What was the television industry like in 1963? How many channels were there?

There was only 3 channels playing for a limited amount of hours

2) How does An Unearthly Child reflect the level of technology in the TV industry in 1963?

back in 1963 it was seen as very advanced but today it would be seen as very outdated

3) Why is Doctor Who such an important franchise for the BBC? 

Doctor Who is the most extraordinary drama and a global phenomenom

4) What other programmes/spin-offs are part of the wider Doctor Who franchise?

Torchwood (2006–2011), The Sarah Jane Adventures (2007–2011), K9 (2009–2010) and Class (2016).

5) Why does the Doctor Who franchise have so much merchandise available? Give examples. 

Doctor who has a wide range of merch for fans such as t-shirts , dvds , action figures , mugs , posters and many mores so fans of all ages can find something for themselves

𝐻𝒾𝓈 𝒟𝒶𝓇𝓀 𝑀𝒶𝓉𝑒𝓇𝒾𝒶𝓁𝓈: 𝔏𝔞𝔫𝔤𝔲𝔞𝔤𝔢 𝔞𝔫𝔡 ℜ𝔢𝔭𝔯𝔢𝔰𝔢𝔫𝔱𝔞𝔱𝔦𝔬𝔫 𝔟𝔩𝔬𝔤 𝔱𝔞𝔰𝔨𝔰

 His Dark Materials: Language and Representation blog tasks

Language and close-textual analysis

1) Write an analysis of the episode - using your notes from the screening in class. Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.)

Camerawork, editing and sound: Closeups on a lot of characters

                                    Dark sound effects 

Mise-en-scene: Lyra costume - Tomboy

                                   Will costume - Sporty

                                   Lighting - gloomy 

 

Narrative and genre: Lyra - Hero , Mrs Coulter - villain

                          Witches + daemons - Fantasy

2) How does His Dark Materials fit the conventions of the fantasy TV genre?

• Emotive, often quest-based narratives
• Political narrative themes or social commentary
• Iconography including magic, mystical creatures or similar
• Often set in imagined worlds or time periods

3) Applying Propp's character theory, what character roles do some of the main characters in His Dark Materials fit into? 

• Helper / sidekick - Lee
• Hero - Lyra , Will
• Villain - Mrs coulter

4) What enigma and action codes (Barthes) can you find in His Dark Materials? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.)

5) What examples of binary opposition (Levi-Strauss) can you find in His Dark Materials? How do these create narrative or drama for the audience? You can find reminder notes on all these narrative theories here - just scroll down to narrative. 

Young - Brave , independent , strong

Adult - controlled 


Representations

1) How are women represented in His Dark Materials? Are gender stereotypes reinforced or subverted? Think about Lyra and Mrs Coulter here.

Women like Lyra and Mrs Coulter are represented as quite strong and independent which subverts to typical idea of women due to strereotypes

2) How are men and masculinity represented in His Dark Materials? Think about Will and Lee Scoresby here.

men are shown as strong and stern

3) How is age (e.g. teenagers; adults) represented in His Dark Materials? Does the show reinforce or challenge stereotypes about young people? Think about Lyra and Will plus the abandoned children they meet. Also think about Mrs Coulter and other adults.

Most of the main characters in this series  are children and they are shown as independent and not in need of adults or help . The abandoned children also demonstrate they can live without adults - which subverts typical stereotypes. Mrs Coulter also shows how stereotypes are subverted as a parent who does not care for her daughter

4) How is race and ethnicity represented in His Dark Materials? Are stereotypes reinforced or subverted?

all the races in the series are either shown as weak or strong which subverts typical stereotypes

5) What representations of the world can you find in the episode - is it like real life? A fantasy world? Something from the past or future? Give examples from the episode.

The series is both the same and different as Wills world seems to be very much like ours but then when he comes through the portal it can be seen that there are untypical things such as witches and daemons

Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

 rctic Monkeys: Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. 

The Artic Monkeys audience is more likely to be white , middle class and young people including reformers and explorers 

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
The song is upbeat and fast paced and fans might feel a sense of personal identity from the meaning behind the lyrics ( clubbing and drinking)

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?



4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? 

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? They feel as if they are there watching them perform 

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They gave out CD’s and did various gigs

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Artic monkeys where a group of friends from school unlike BLACKPINK that was put together by auditions 

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label? 

Arctic monkeys is labled with Domino , selling 363,735 copies in the first week. and they chose an independent label because the band wanted to keep the independant scene.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why? The internet has been a positive development  for artists as it allows collaborations online as before it was only possible in person

BLACKPINK - How You Like That: Blog tasks

= BLACKPINK - How You Like That: Blog task

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

The BLACKPINK fandom is known as BLINKS ,
70.3% of BLACKPINK's followers are female and 29.7% are male. 

2) What audience pleasures are offered by the music video for How You Like That?

The audience pleasures are offered by the BLACKPINK - 'How You Like that' video by apealing

to them in the use of mixing the korean culture and the american culture to be able to include more people and adding a mix of hip hop , edm and trap beats

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

I chose this particular scene as i found the choreography in this moment to be very appealing with the funky beat in the song

I picked this scene from the music video because the i found the beat at the beginning very calm and i really liked the fashion as it sticked out to me in a positive way

i have also picked this shot from the music video as the fashion with the background gave of a very much girl boss vibe which i found to be really cool and unique 

4) How was the How You Like That music video marketed and promoted to the audience?

The 'How You Like That' music video was promoted to the audience through Social Media like YouTube 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

k-pop is so popular thanks to its catchy melodies , choreography and fashion

Industry

1) How were BLACKPINK formed and what records have they broken?

BLACKPINK has formed by YG Entertainment by holding tryouts for teens and pre-teens to create a debut and they have beat records such as becoming the first female kpop group to win the MTV rewards and have reached 1 billion streams on spotify for how you like that , the video broke many YouTube records, including most-watched premiere , most views within 24 hours for a music video and fastest video to achieve 100, 200 and 600 million views. 

2) What other successful artists have YG Entertainment created? You may need to Google this.

 

There are other successful artists that were under YG Entertainment such as PSY , 2NE1 and BIGBANG

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Technology and the internet have changed the way the audience consumes music videos by becoming more accesible to everyone due to social media and apps

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

Blackpink, a 4-member group by YG Entertainment is one great example of the beginning of the globalization of K-pop. Three out of the four members can speak a foreign language and most importantly, one of the members was born and raised in thailand making her the only non-korean member of BLACKPINK

5) How are UK-based music videos regulated and what types of content require warnings? 

The content that requires warnings are bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

Introduction to Music Video: Blog tasks

 Introduction to Music Video: Blog tasks

Answer the questions below to complete your introduction to the Music Video topic: 

1) What are the key conventions of music video? The style (performance, concept, narrative) The camera. The editing techniques (transitions, fast, slow)

2) What is intertextuality?Intertextuality is when one media text references another media text 

3) When did music videos first become a major part of the music industry? mid 1980s.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and was the first music channel on tv

5) How are music videos distributed and watched in the digital age? in 2005 youtube has launched and changed the way that consumers can have access to music videos

Advertising and marketing final index

 1) Advertising and Marketing: Key conventions

2) Gender stereotypes in advertising 

3) January assessment learner response

4) Advertising CSP 1: OMO print advert 

5) Advertising CSP 2: Audrey Hepburn Galaxy advert

6) Advertising CSP 3: Represent NHS Blood campaign