⭑Represent NHS Blood campaign⭑

 1) What does BAME stand for?

Black

Asian

Minority

Ethnic

2) Why is there a need for blood in the BAME community?

Black and asian people are more likely to have a rare blood type and are more likely to have conditions like sickle cell disease and thalassaemia which require blood from similar ethnic backgrounds.

3) What does this advert want people to do once they've seen it (the 'call to action')?

They want more young black and asian people to donate their blood

4) Why is the advert called 'REPRESENT'?

The advert is called represent to show representation of people of colour and they have made the e in represent red to show that only 3 percent of blood donors are black or asian

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

The producers have used famous BAME celebrities to feature in the advert like Ade Adepitan , Nicola Adams and Chuka  Umunna to show to viewers that you can save lives of people who can become successful no matter their race , gender , ability or disability 

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

The empty chairs are representing the fact that there isnt enough black or asian people waiting to donate their blood 

7) How does the advert match the key conventitons of a typical urban music video?

The music in the advertisment was written and sung by Lady Leshurr in a rap to inspire the next generation to donate in a creative way

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

by having people in the advert such as Ade Adepitan who is a Tv presenter and a wheelchair basketball player 

CEO Kanya King who is a black female and runs the MOBO ( Music of Black Origin)

and the records breaking Olympian Nicola Adams ( female boxer )

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

some reinforced stereotypes in this advert are that black people are good at basketball and another stereotype in this advertisment could be that men are higher up in power 

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).