OMO advert CSP blog tasks

OMO advert CSP blog tasks

1) What year was the advert produced?

The OMO advert was created in 1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

Women in adverts in the 1950s were heavily portrayed as housewives who enjoy their duties

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

Gives the idea of the product keeping everything fresh and clean with a long lasting effect than what other products result may be

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

In the advertisement of OMO the women’s pose tries to imply how excited she is to do the washing and the red lipstick shows the women’s femininity 

5) Why is a picture of the product added to the bottom right of the advert?

The placement of the image of the product is added at the bottom right as it’s a Typography and it catches the attention of the audience 

6) What are the connotations of the chosen colours in this advert - red, white and blue?

The colours in the advertisement are bright and catch the attention of people easier

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The anchorage text of this advert “whiteness alone won’t do” tries to portray to the audience that their clothing won’t only be white but bright and that they should buy the product as it makes the viewer think that’s this product is the best for washing

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

The stereotype in the advertisement is that women do the chores at home and look feminine whilst doing so 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading of this advertisement is that women do the house chores happily and love being housewives 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

The modern audience would find this advert very sexist and think that women shouldn’t be thought as personal cleaners that only take care of the house and children