Galaxy advert CSP
Galaxy 'Chauffeur' advert
1) What key conventions of TV advertising can you find in the Galaxy advert?
The main key conventions of this advertisement is the galaxy chocolate and Audrey Hepburn
2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.
The use of the slogan “why have cotton when you can have silk” tells the audience that the chocolate feels rich
3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?
Audrey Hepburn was a big Hollywood star in the 1950-1960
5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The makeup and clothing on Audrey Hepburn are meant to portray Elegance and class
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).
The driver and the passenger
7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The actor Audrey Hepburn was on the bus and then the bus suddenly broke down but then the problem gets resolved by her entering a man’s car and this is used to appeal to the audience
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.
Audrey Hepburn is shown as Elegant, rich and classy
9) What representations of gender can you find in this advert?
Audrey Hepburn was a big Hollywood star in the 1950-1960
4) What is intertextuality?
Intertextuality is the relationships of texts
5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The makeup and clothing on Audrey Hepburn are meant to portray Elegance and class
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).
The driver and the passenger
7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The actor Audrey Hepburn was on the bus and then the bus suddenly broke down but then the problem gets resolved by her entering a man’s car and this is used to appeal to the audience
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.
Audrey Hepburn is shown as Elegant, rich and classy
9) What representations of gender can you find in this advert?
Female (Audrey) and male ( driver )
10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?
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